About Fledge
I started Fledge to help companies get ahead, fulfil their potential and avoid own goals.
Starting a business is incredibly exciting, especially in the world of advertising, marketing and media where you can get started with nothing more than brains, guts and an internet connection.
With a bit of luck and a lot of determination, there’s a pot of gold at the end of the rainbow in the form of a trade sale or a self-sustaining profitable business. I know. I’ve done it all.
My work is all about you: your business, your goals and your opportunities. But you need to know a bit about me first, so here goes:
- Education. Biochemistry at Imperial College, London and more recently Mandarin at the School of Oriental and African Studies, University of London and Peking University.
- Companies I worked for. Acme Media (owned by Saatchi), SMI (now part of Publicis).
- My business. I started Just Media in 1995, grew it to £10m in billings. I sold it to Aegis Media plc in 2005. I still own the California-based Just Media, Inc.
- Some clients. Technology firms including Adobe, Autonomy, EMC, MessageLabs, Nortel, RSA, Symantec and Travelocity. Financial organisations such as Citicorp, Genworth and the London Stock Exchange.